RESEARCH

People can spot manipulation. Speaking up is harder.

From the Goodbit Team · April 25, 2026 · 3 min read


Foreign interference is often treated as a detection problem. If people can recognize manipulation, the thinking goes, they will resist it. That is partly true, but it leaves out the social part. People notice content that does not quite add up. A post feels engineered to provoke anger. A story seems designed to make neighbours suspicious of one another. A claim may not be obviously false, but something about its emotional pressure feels wrong. Recognition, however, does not always become speech. Sometimes people do not know how to say what they are seeing. Sometimes they worry that naming manipulation will make them sound partisan, paranoid, or prejudiced. Sometimes silence feels safer than being wrong in public. In December, Goodbit ran a national Canadian engagement with just over 2,000 participants to understand that gap: not only whether people could identify foreign-interference tactics, but whether they became more willing to talk across difference after seeing them clearly.

What we tried (and what we didn't)

We did not frame the engagement as a warning about one community, one platform, or one political side. That would have missed the mechanism and increased the risk of harm. Instead, participants moved through twenty-five true-or-false claims about content laundering, narrative manipulation, cross-border destabilization, and the role of diaspora communities. The design focused on tactics: how manipulation works, how it exploits identity, and how it turns uncertainty into suspicion. The campaign also measured social conditions. Could people recognize the difference between persuasion and confusion? Did they feel more able to talk across political lines? Did they understand diaspora communities as targets of interference rather than threats? That last question was essential. A campaign about interference that increases suspicion of vulnerable communities has failed, even if the knowledge scores improve.

What happened

Recognition improved. The share of participants who could identify confusion as a manipulation goal rose from 37% to 54%. Recognition of emotional exploitation increased by six points on regional content and ten points on cross-border content. The stronger finding was not just about detection. Among participants who entered the engagement uncomfortable discussing the topic, 82% shifted toward greater comfort. Fifty-five percent improved on willingness to engage in cross-partisan dialogue. And by the end of the engagement, 80% understood diaspora communities as victims of foreign interference, not threats. The campaign helped people name manipulation without turning that recognition against the wrong people. That distinction is easy to state and hard to preserve.

The campaign helped people name manipulation without turning that recognition against the wrong people.

What the conversations revealed

In the conversations, many participants described a feeling they already had: they had known something was off, but had not known how to say it. The barrier was not only information. It was language. It was also permission: a low-stakes place to practice naming manipulation before trying the same move in a group chat, family conversation, or political disagreement. When people lack language for manipulation, they either overreact or stay quiet. They call everything propaganda, or they avoid saying anything at all. Neither response builds collective resilience. The conversation layer gave people room to test the distinction. A manipulated story can be harmful without making every person who shares it malicious. A diaspora community can be targeted without becoming suspect. A political disagreement can be real while still being exploited by actors who benefit from confusion. Those distinctions are hard to hold in public. They are easier to find in conversation first.

What this means for the work

Foreign interference does not only move through false claims. It moves through hesitation. It benefits when people sense manipulation but lack the confidence to name it precisely. That is why recognition is only the beginning. The more important measure is whether people become more capable of talking about what they see without collapsing into accusation or silence. No fifteen-minute experience solves that problem. But this one made the gap visible: people can spot more than they are willing to say. Resilience begins in that narrow space between noticing manipulation and feeling able to name it.

For the full methodology and findings, read Recognizing Foreign Interference.


From the Goodbit Team · April 25, 2026